What is Group Raised veal?

Group raising methods were developed in Europe in the early 1990s, after tethered, crate-raised veal was banned due to animal welfare concerns. Group raising allows the animals freedom of movement and the ability to develop instinctual socialization and herding behaviors. We believe that a tether-free, group-raised environment dramatically reduces stress on the calves and improves their overall health and comfort.

The American Veal Association has voluntarily chosen to have all special-fed veal calves in group raised environments by 2017. We believe that our calves and our consumers deserve better today. That is why Strauss Brands became the first veal packer in the nation to raise 100% of our special-fed veal calves in a tether free, group raised environment; this was accomplished by December 2008, a full 9 years ahead of the industry deadline.